ivWatch’s Erin Wendell Named to PM360 ELITE 100

May 23, 2024

NEWPORT NEWS, Va. ivWatch, LLC, the IV safety company, today announced that PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named ivWatch Chief Marketing and Communications Officer Erin Wendell as one of the 2024 PM360 ELITE 100 in the Disruptor category. Now in its tenth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represents the most influential people in the healthcare industry today.

When she joined ivWatch in 2020, Wendell saw an opportunity to bring the kind of compelling storytelling common in the consumer world, where she served as communications director for powerhouse athletic brand Under Armour, to the heavily regulated – and often very constrained – medical marketing space. As a result, ivWatch has tacked in a bold direction that puts its passion for ending the silent epidemic of IV injury front and center in all of its marketing and advertising, including trade shows, social media, sales and business presentations, and promotional materials.

“ivWatch has the power to change lives, and I truly believe that making a visceral, emotional connection to our audience communicates that power like nothing else can,” noted Wendell. “We’re on a mission to reduce IV injuries, and this award belongs to the entire team at ivWatch who are starting a movement along with our customers to keep patients safe from harm.”

The PM360 ELITE Awards were established in 2015 to recognize individuals and teams who have made a significant impact on the life sciences and healthcare industries throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence reflecting their efforts’ impact.

A total of 100 winners were selected across 20 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Environmental Champions, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, Philanthropic Heroes, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.

Read the full article here.

About ivWatch, LLC
Founded in 2010 and holding nearly 70 patents, ivWatch developed a first-of-its-kind Class II medical device, cleared by the FDA and CE-marked, that uses visible and near-infrared light and a predictive algorithm to continuously monitor peripheral IVs and aid in the early detection of IV infiltration and extravasation events. These events are common and can lead to severe consequences ranging from dosing errors, scarring, skin staining, nerve damage, amputation, and even death.

The ivWatch patient monitoring system performs over 18,000 checks per hour for signs of IV infiltration and extravasation, notifying healthcare workers of fluid leaking outside of the vein in real time to reduce severe adverse outcomes.

In 2023, the company surpassed more than 30 clinical bodies of evidence. It was named to Fast Company’s Most Innovative Companies 2024 list and was also awarded a PM360 Innovative Health Award in the Health-Tech/Non-Consumer category and named a Fierce Life Sciences Innovation Award finalist for medical device innovation, both in 2023. To learn more, www.ivWatch.com.

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

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